Tips for getting started with social media
A successful social media programme is a valuable tool for building an ophthalmological practice.


Howard Larkin
Published: Monday, April 24, 2017

A successful social media programme does take effortTake your time and be careful Anderson also shared tips for engaging patients on social media, including: • Effective outreach requires time to create and maintain content. Take on only what you can handle. • Know what content is sharable, maintain patient confidentiality. • Determine appropriate social media channels, look at their unique attributes and environment, and how they fit with your goals. • Brainstorm and develop how you can participate and create an engagement calendar. • Respond to questions and comments immediately. • For negative comments, don’t get into a fight and take the conversation offline. • Incentivize – but don’t pay for – reviews. Many positive reviews outweigh a few negative reviews. • Use photos and videos where possible – they increase engagement. A successful social media programme does take effort, Anderson said. However, it can be a valuable tool for building a practice and staying on top of professional developments. Caroline Anderson: caroline.anderson@agenda-comm.ie
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