Practice Development Masterclass & Workshops
Workshops for Saturday and Sunday are free of charge but limited to 65 delegates.
Early registration is essential. Master class is limited to 50 places.
Saturday, September 17 - Day One
Marketing your Practice Workshop
Rod Solar, LiveseySolar Practice Builders
- Market positioning and competition
Identify your specific competitive situation and best practices to compete effectively
- Developing a website in 2011
The 10 most important factors when designing or redesigning a website for an ophthalmology business.
- Website development checklist
Costing your ideal practice website and compare these with conventional website design practices.
- Internet marketing – what you need to know
How to judge if an internet marketing investment is worth the investment.
- Meet the experts
- Understanding conversion optimization
The concept of visitor to patient conversion with a focus on specific examples in ophthalmology
- Identifying barriers to conversion
Calculate current conversion rates and compare them with desired conversion rates.
- Converting online visitors into inquiries
Improve your results online, with examples from ophthalmology websites
- Applying conversion optimization to online conversion
Apply your unique qualities to specific conversion rate improvements in practice websites
- Converting inquiries into appointments
Improving conversions on the phone and in email when handling inquiries.
- Applying conversion optimization to inquiry conversion
Conversion rate improvements in their own telephone and email practices.
- Converting appointments into treatments
Critical distinctions proven to improve conversions at appointments and screenings, with consideration given to generating referrals from patients after treatment.
- Patient service
Identify improvements in own patient service practices – at initial screenings, doctor consultations, aftercare appointments and patient social events.
Sunday, 18 September - Day Two
Managing Your Practice
Moderator: Paul McGinn, Barrister at Law, EuroTimes Editor
Presenters: Tom Harbin, MD and author of “What Every Doctor Should Know But Was Never Taught in Medical School” and Kris Morrill, Managing Director KAM Communications
- Introduction and overview of the day
- Key Components of Effective Practice Management
The tools every ophthalmologist needs to ensure that their practice runs most effectively.
- Your practice management bag
Participants pair off to evaluate their current practice management plans and discuss where they need to focus
- Managing Your Patient Flow
How to ensure that the end of the day doesn’t mean grumpy staff and unhappy patients
- How to Evaluate Staffing Requirements
Determine headcount and decide if a new technician or receptionist is what you need
- Meet the Experts
- How to Incentivize Staff
How do you incentivize staff to keep them involved in developing and growing your practice?
- Ideas for Incentivizing Staff
Opportunity for participants to share their ideas for keeping staff motivated.
- How to Recruit New Ophthalmologists
Things to look for when recruiting a new ophthalmologist for your practice.
- Legal Audit: Find the holes before you fall through
Reviewing legal documents and procedures and ensuring that ophthalmologists meet legal requirements in employment, data protection, confidentiality, consent, health and safety etc.
- Forward Planning and Business Development
Developing a 3-year plan to help serve as a road map for future development
- Create an Outline for a Business Plan
Break into smaller groups and create an outline for a 3-year business plan for your practices.
Monday 19 September - Day Three
COURSE FEE €200. ONLY 50 PLACES AVAILABLE
- 09:00 - 17:00
- Practice Development Masterclass
Professor Keith Willey. London Business School, UK
Sharing the profiles of participants taken from the pre-course survey. Comparison to businesses in other sectors. Raise the generic growth issues.
2. Case Study
To be confirmed
3. Planning for Growth
- Sales/ Profits
- Private/Public mix
- Service mix