Practice Development Masterclass & Workshops

Workshops for Saturday and Sunday are free of charge but limited to 65 delegates. 
Early registration is essential. Master class is limited to 50 places.

Saturday, September 17 - Day One

Marketing your Practice Workshop
Rod Solar, LiveseySolar Practice Builders

• 09.00
• Market positioning and competition
  Identify your specific competitive situation and best practices to compete effectively
• 09.30
• Developing a website in 2011
  The 10 most important factors when designing or redesigning a website for an ophthalmology business.
• 10.30
• Website development checklist 
  Costing your ideal practice website and compare these with conventional website design practices.
• 11.00
• Internet marketing – what you need to know
  How to judge if an internet marketing investment is worth the investment.
• 12.00
• Meet the experts
• 13.00
• Understanding conversion optimization 
  The concept of visitor to patient conversion with a focus on specific examples in ophthalmology
• 13.30
• Identifying barriers to conversion
  Calculate current conversion rates and compare them with desired conversion rates.
• 14.00
• Converting online visitors into inquiries
  Improve your results online, with examples from ophthalmology websites
• 14.45
• Applying conversion optimization to online conversion
  Apply your unique qualities to specific conversion rate improvements in practice websites
• 15.00
• Converting inquiries into appointments
  Improving conversions on the phone and in email when handling inquiries.
• 15.45
• Applying conversion optimization to inquiry conversion
  Conversion rate improvements in their own telephone and email practices.
• 16.00
• Converting appointments into treatments
  Critical distinctions proven to improve conversions at appointments and screenings, with consideration given to generating referrals from patients after treatment.
• 16.45
• Patient service
  Identify improvements in own patient service practices – at initial screenings, doctor consultations, aftercare appointments and patient social events.

 

 

Sunday, 18 September - Day Two

Managing Your Practice 

Moderator: Paul McGinn, Barrister at Law, EuroTimes Editor

Presenters: Tom Harbin, MD and author of “What Every Doctor Should Know But Was Never Taught in Medical School” and Kris Morrill, Managing Director KAM Communications

• 09.00
• Introduction and overview of the day
• 09.10
• Key Components of Effective Practice Management
  The tools every ophthalmologist needs to ensure that their practice runs most effectively.
• 09.30
• Your practice management bag
  Participants pair off to evaluate their current practice management plans and discuss where they need to focus
• 10.00
• Managing Your Patient Flow
  How to ensure that the end of the day doesn’t mean grumpy staff and unhappy patients
• 11.00
• How to Evaluate Staffing Requirements
  Determine headcount and decide if a new technician or receptionist is what you need
• 12.00
• Meet the Experts
• 13.00
• How to Incentivize Staff
  How do you incentivize staff to keep them involved in developing and growing your practice?
• 14.00
• Ideas for Incentivizing Staff
  Opportunity for participants to share their ideas for keeping staff motivated.
• 14.30
• How to Recruit New Ophthalmologists
  Things to look for when recruiting a new ophthalmologist for your practice.
• 15.00
• Legal Audit: Find the holes before you fall through
  Reviewing legal documents and procedures and ensuring that ophthalmologists meet legal requirements in employment, data protection, confidentiality, consent, health and safety etc. 
• 15.30
• Forward Planning and Business Development
  Developing a 3-year plan to help serve as a road map for future development
• 16.15
• Create an Outline for a Business Plan
  Break into smaller groups and create an outline for a 3-year business plan for your practices.

 

 

Monday 19 September - Day Three
COURSE FEE €200. ONLY 50 PLACES AVAILABLE 

• 09:00 - 17:00
• Practice Development Masterclass
  Professor Keith Willey. London Business School, UK
  
  1. Introduction
  Sharing the profiles of participants taken from the pre-course survey. Comparison to businesses in other sectors. Raise the generic growth issues.
  
  2.  Case Study
  To be confirmed
  
  3.  Planning for Growth
  
  - Sales/ Profits
  - Staff
  - Private/Public mix
  - Service mix