Practice Development Masterclass & Workshops

Workshops for Saturday and Sunday are free of charge but limited to 65 delegates. 
Early registration is essential. Master class is limited to 50 places.

Saturday, September 17 - Day One

Marketing your Practice Workshop
Rod Solar, LiveseySolar Practice Builders

  • 09.00
  • Market positioning and competition
    Identify your specific competitive situation and best practices to compete effectively
  • 09.30
  • Developing a website in 2011
    The 10 most important factors when designing or redesigning a website for an ophthalmology business.
  • 10.30
  • Website development checklist 
    Costing your ideal practice website and compare these with conventional website design practices.
  • 11.00
  • Internet marketing – what you need to know
    How to judge if an internet marketing investment is worth the investment.
  • 12.00
  • Meet the experts
  • 13.00
  • Understanding conversion optimization 
    The concept of visitor to patient conversion with a focus on specific examples in ophthalmology
  • 13.30
  • Identifying barriers to conversion
    Calculate current conversion rates and compare them with desired conversion rates.
  • 14.00
  • Converting online visitors into inquiries
    Improve your results online, with examples from ophthalmology websites
  • 14.45
  • Applying conversion optimization to online conversion
    Apply your unique qualities to specific conversion rate improvements in practice websites
  • 15.00
  • Converting inquiries into appointments
    Improving conversions on the phone and in email when handling inquiries.
  • 15.45
  • Applying conversion optimization to inquiry conversion
    Conversion rate improvements in their own telephone and email practices.
  • 16.00
  • Converting appointments into treatments
    Critical distinctions proven to improve conversions at appointments and screenings, with consideration given to generating referrals from patients after treatment.
  • 16.45
  • Patient service
    Identify improvements in own patient service practices – at initial screenings, doctor consultations, aftercare appointments and patient social events.



Sunday, 18 September - Day Two

Managing Your Practice 

Moderator: Paul McGinn, Barrister at Law, EuroTimes Editor

Presenters: Tom Harbin, MD and author of “What Every Doctor Should Know But Was Never Taught in Medical School” and Kris Morrill, Managing Director KAM Communications

  • 09.00
  • Introduction and overview of the day
  • 09.10
  • Key Components of Effective Practice Management
    The tools every ophthalmologist needs to ensure that their practice runs most effectively.
  • 09.30
  • Your practice management bag
    Participants pair off to evaluate their current practice management plans and discuss where they need to focus
  • 10.00
  • Managing Your Patient Flow
    How to ensure that the end of the day doesn’t mean grumpy staff and unhappy patients
  • 11.00
  • How to Evaluate Staffing Requirements
    Determine headcount and decide if a new technician or receptionist is what you need
  • 12.00
  • Meet the Experts
  • 13.00
  • How to Incentivize Staff
    How do you incentivize staff to keep them involved in developing and growing your practice?
  • 14.00
  • Ideas for Incentivizing Staff
    Opportunity for participants to share their ideas for keeping staff motivated.
  • 14.30
  • How to Recruit New Ophthalmologists
    Things to look for when recruiting a new ophthalmologist for your practice.
  • 15.00
  • Legal Audit: Find the holes before you fall through
    Reviewing legal documents and procedures and ensuring that ophthalmologists meet legal requirements in employment, data protection, confidentiality, consent, health and safety etc. 
  • 15.30
  • Forward Planning and Business Development
    Developing a 3-year plan to help serve as a road map for future development
  • 16.15
  • Create an Outline for a Business Plan
    Break into smaller groups and create an outline for a 3-year business plan for your practices.



Monday 19 September - Day Three

  • 09:00 - 17:00
  • Practice Development Masterclass
    Professor Keith Willey. London Business School, UK

    1. Introduction

    Sharing the profiles of participants taken from the pre-course survey. Comparison to businesses in other sectors. Raise the generic growth issues.

    2.  Case Study
    To be confirmed

    3.  Planning for Growth

    - Sales/ Profits
    - Staff
    - Private/Public mix
    - Service mix



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