Practice Development Workshop

Morning Session

• 08.30 – 08.45
• Welcome and Introduction
  Paul Rosen, chairman
  ESCRS Practice Development Committee
• 08.45 – 09.30
• Driving Innovation in Ophthalmology
  Keynote Lecture with Tim Clover, CEO Optegra
  Tim Clover will discuss how the industry has worked with ophthalmologists in developing innovative services.
• 09.30 – 10.00
• Break
• 10.00 – 12.00
• Practice Building
  Rod Solar, LiveseySolar Practice Builders
  Rod Solar will offer practical advice on how to solve the four most common hurdles blocking you from growing your practice.
• 12.00 – 13.00
• Practical Financial Issues
  David McCaffrey, partner with MedAccount
  David McCaffrey will explore the internal controls that should be applied to cash management within a practice.
• 13.00 – 14.00
• Lunch

Afternoon Session

• 14.00 – 15.00
• Planning for the Future
  Rod Solar, LiveseySolar Practice Builders
  Rod Solar will share an ophthalmology e-marketing case study and a to-do list to help you claim your online territory and start promoting your practice online using search, email and social media marketing.
• 15.00 – 16.00
• Legal Audit
  Paul McGinn BL, editor of EuroTimes
  Paul McGinn will review legal documents and procedures helping to ensure that ophthalmologists meet legal requirements in employment, data protection, onfidentiality, consent, health and safety etc.
• 16.00 – 16.30
• Break
• 16.30 – 18.00
• Ask the Experts and the Way Forward
  Our panel of speakers will take questions from the floor. This discussion will form the framework for a position paper to be discussed and agreed by delegates on the future direction of the ESCRS’s Practice Development Programme.
• 18.00
• End of Saturday session
• 20.00
• Gala Dinner for Delegates

Practice Development Masterclass

• 
• Keith Willey,
  London Business School
  
  
• 09.00 – 10.00
• Sharing our Profiles
  How are we as a group of ophthalmologists
  similar or different from each other?
• 10.00 – 11.00
• Ophthalmology as a Business
  How do we differ from other professional
  groups or businesses?
• 11.00 – 11.20
• Coffee/Tea
• 11.20 – 12.30
• Case Study (To be confirmed)
• 12.30 – 13.30
• Planning for Growth
  How can we develop our practices to meet our individual needs?
• 13.30 – 14.25
• Last Thoughts
  Building a plan for the future
• 14.25 – 14.30
• Concluding remarks from Peter Barry, incoming president ESCRS