13.00 – 13.45 

Effective Presentations – PowerPoint and Presentation Skills
Kris Morrill, Communications Consultant

A Picture Can Paint A Thousand Words
Your Voice Is The Key
Don’t Lose Your  Nerve
Be Honest With Your Audience And Understand Their Needs

13.45 – 14.00

Discussion

15.00 – 15.45

Building An Effective Website
Marc Schaller (MAVO Designs, London)

- Basic IT Skills
- Understanding The World Wide Web
- Website Design
- Monetizing Your Website

15.45 – 16.00

Discussion

16.15 – 17.00

Reimbursement
Dr. Thomas Seeger,
Managing Director Medalliance Germany GmbH

Integrated reimbursement strategies
Market scans and identification of treatment pathways
Evaluation of funding and reimbursement opportunities
Contacts on payer, provider and patient level

17.00 – 17.15 

Discussion

9.00 – 10.30 

London Business School Masterclass
Overcoming Rational Failure – why do Accidents Happen?
with Jean-Pierre Benoit, Professor of Economics and Joint Chair of the Economics faculty,  London Business School.  

- Adequate Care
- Rational Reasoning
- Strategic Behaviour
- Project Management

10.30 – 11.00

Discussion

11.15 – 12.00

Building Your Refractive Practice
Kris Morrill, Eckhard Weingaertner, MD (EuroEyes, Stuttgart)

- Background Research
- Expanding Your Team As You Develop
- Time Management
- Fighting The Paper Mountain

12.00 – 12.15

Discussion

14.00 – 14.45

Valuing Your People
Joern Juergenson, MD (Euroeyes, Hanover)

- Good Staff Will Drive Your Business Success
- Problem Solving
- Avoiding Conflict
- Managing Expectations

14.45 – 15.00

 Discussion

15.15 – 16.00

Marketing Your Practice on a Budget
Kris Morrill, Stephen Slade, MD (Houston, TX)

- Applying Good Business Principles To Practice Management
- Drawing Up A Business Plan Working With A Budget and Controlling Your Cash Flow
- Good Bookkeeping And Account Management

16.00 – 16.15

Discussion

16.30 – 18.00

Develop A Next Generation Practice For Your Patients
Mike Mallie, Centre For Refractive Marketing
Joan Wahlman, JD Healthcare Consultants
Robert Watson, Patient Education Concepts
Karl Brasse, Eyeland Design
Walter Pfeifer, Colana Consulting (Berlin)

- 25 Best Practices Pearls for Enhancing The Patient Experience
- Enhancing  The Patient’s Overall Practice Experience
- Internal Steps To Optimize The Physician-to-Patient Experience
- Practice Growth Through Staff Development
- Event Marketing On A Limited Budget

18.00 – 18.15

Discussion

14.00 – 16.00

Risk Management
Paul McGinn, Dr Emanuel Rosen, Wolfgang Radner,

The Importance of Consent
Better Documentation
Health And Safety
Working With Hospital And State Agencies

16.00 – 16.30

Discussion